Self-Publishing Success

How to successfully
self-publish ebooks, print books and audiobooks
There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile.
Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book.
Some spend thousands of dollars to publish and end up broken-hearted with the result.
But it doesn't have to be this way.
Do you want to successfully self-publish?
I've spent the last eight years self-publishing fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 20 books, I've learned the most effective way to publish and market your books.
In this course, I'll share everything with you.
Your Instructor
I'm Joanna Penn, New York Times and USA Today bestselling author of thrillers as J.F.Penn as well as bestselling non-fiction for authors.
I'm also an entrepreneur, earning a multi-six figure income from my writing through book sales in multiple formats on multiple stores, selling in 74 countries and five languages.
I'm an independent (indie) author, choosing to work with other creative professionals and go directly to my readers.
You don't need a publisher in this digital age to sell your books to a global market, you just need the right information to learn how to do it yourself.
Is the Successful Self-Publishing Course for you?


This course is designed for:
  • New authors who want to self-publish
  •  Authors who have tried self-publishing but aren't getting the results they want
  • Traditionally published authors who want to learn how to self-publish their back-list

It goes through everything you need to self-publish your books in ebook, print and audiobook format, and it's the exact process I follow for all my own books. Plus, it includes tips on how to market your books as well.


The Self-Publishing Success course is built as a step-by-step guide to self-publishing your book and then taking that further into actually making sales.

There are videos for every lesson as well as downloadable audio and PDF slides so you can learn at your own pace and in your preferred format. The core modules include:

How to self-publish ebooks: The prerequisites to have in place before publishing, how to decide on categories and keywords by using Amazon as a search engine, decisions on pricing and exclusivity plus the complications of illustrations and images. Behind the scenes of publishing on Amazon KDP, Kobo Writing Life and Draft2Digital. Plus why Amazon Author Central is important, how to create multi-country Amazon redirection links, the costs of self-publishing and considerations on piracy.

How to self-publish print books: Why print is important, how print on demand works, formatting for print, cover design, the various print on demand companies and ISBNs. Behind the scenes of my own Createspace account as well as comparisons to Ingram Spark. Plus, what will impact the price of your book and how to choose a self-publishing company if you want a print publishing partner, including questions to ask to avoid being ripped off, and costs of self-publishing in print.

How to self-publish audio books: The expansion of the audiobook market and your choices for narration, production and distribution. How ACX works and your other choices if you can't use ACX, whether to narrate yourself or work with a narrator and my own tips from doing both, the costs of an audiobook and how to market your audiobooks.



If you would like to join me, there is zero risk and a 30 day money back guarantee.

I want to make sure that the Self-Publishing Success course is right for you. So if you sign up, you have 30 days to test drive it and if it's not the right fit, just email me and I'll give you a full refund. No questions asked.

If you'd like to join the course, there are two payment options. You can pay in full upfront for US$297 or you can pay in 6 monthly instalments of US$50. Just scroll down and Enroll now. 

As soon as you join, you will have lifetime access to the course materials, including everything added in the future.

If you have any questions about the course, please email:


When does the course start and finish?
The course starts as soon as you enroll. It is a completely self-paced online course - you decide when you start and when you finish. There are six hours of material as part of the course, but you can space that over several weeks or binge it in one weekend if that's your thing!

Frequently Asked Questions

How long do I have access to the course?
After enrolling, you have unlimited access to the course for as long as you like - across any and all devices you own. You can also download the materials to your own computer so you can keep them offline.
What's the difference between Self-Publishing Success and the Creative Freedom Course?
The Self-Publishing Success course focuses on the specific tasks of how to self-publish ebooks, print and audiobooks as well as how to market fiction and non-fiction. It is designed for those authors just starting out in self-publishing.
The Creative Freedom course is the next level of training. It takes you through everything you need to make a full-time living with your writing, including strategy and planning, growing and managing a team as well as scaling your business, financial and tax aspects plus the psychology of being a writer. It also has a private Facebook community where I help authors out daily with specific questions.
If you want to check out Creative Freedom AFTER completing Self-Publishing Success, you can upgrade with a coupon code you get as part of the course. Or if you'd rather have access to everything right now, including the Facebook community, you can purchase the Creative Freedom Course  at
If you change your mind within the first 30 days, you can get a full refund. NO QUESTIONS ASKED.

Copyright © 2016 The Creative Penn Limited

Joanna Penn

Once you've self-published, it's time to sell and market your books. I share what has worked for me in marketing both fiction and non-fiction. These lessons include:

Marketing principles and prerequisites: The strategies that don't change even when the tools and technology do. 

How to market fiction: Includes writing a series, content marketing specifically for fiction, and ideas for blogging, video, book trailers and podcasting, images, social media and paid promotion. 

How to market non-fiction and build your author platform: Includes using Amazon as a search engine, your book as a funnel to higher priced products, building a business model around a blog with content marketing and more.

How to make money from books: A whole lot of ideas  including writing books that people want by genre and by search, writing series, varying length and price, selling on multiple stores and selling to the global market.


“Right now, self-publishing is a wide open opportunity for writers. But it’s a confusing and increasingly competitive field. Joanna Penn is one of the guides I rely on to help me navigate the maze, make better marketing decisions, and sell more books.”

Mark McGuinnessCoach and author of Resilience: Facing Down Rejection and Criticism on the Road to Success

This course contains everything that I have learned about self-publishing, all wrapped up in a step by step guide that will help you shortcut the journey, save time and money and avoid the mistakes I have made along the way.

Just scroll down, choose your payment option and click Enroll in Course now.

What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 30 days and I'll give you a full refund. Just email:
What will you discover inside the course?


Plus, how to market fiction and non-fiction books


Do you want to self-publish successfully?


We use the Teachable platform to deliver Self-Publishing Success.

Click a button below to continue on to Teachable and enroll using your preferred payment plan.

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“Joanna Penn's Self-Publishing Success course helped me to outline a publishing plan. This plan gave me the courage to follow through on my goals, and I now have two self-published romance titles. Thank you, Joanna.”

LeAnna Totten,

“ Joanna's course is all that an author needs to start self-publishing in a clever way. Stop going around and wasting time, you'll just find EVERYTHING here, no magic formulas but the facts and the best of the craft. I only wish Joanna had published this course earlier! What surprises me mostly is that, even by giving away a LOT of top-quality free stuff, she's always able to put added value in the paid resources, courses and books. ”

Serena Bianca De Matteis,

“ I found this course to be very useful and information rich. It is something I would recommend to any new writer, especially those working on their first book. This course can carry you through publishing subsequent books, but getting your platform setup correctly while you're working on self publishing your first book can save you so much time and so many headaches. ”

Leigh Anderson

“ This course has helped focus my mind on the practical aspects of self publishing. I love the presentation and the worksheets and other bonus stuff. Well worth doing for all new authors on the indie road. ”

J A Harris,

Want a walk-through with Joanna?